An introduction to India Coverings Expo (ICE)
With an increase in demand for architectural interior and exterior designing decor and furnishing materials, India Coverings Expo (ICE) is a perfect platform for exhibitors and visitors to network and indulge in a trade show exhibition display. Infact ICE is an industry in itself that enables the dealers and distributors to discover the innovative products and services by focussing on overall communication. ICE generates an environment for clients and exhibitors to exchange ideas and information pertaining to the design, building and Surfacing industry.
Focus and key objectives
The focus of ICE is to have desirable traffic flow to the display. The aim of ICE is to focus on customer relationship, product launches, market research, brand building, media relations and sales generation.
ICE gives a medium and chance to its exhibitors to introduce and demonstrate their latest products, generate new sales leads and secure existing clients and customer loyalty as well. ICE exposes visitors to the latest products and technologies available in the market and provides them with the opportunity to interact with industry professionals and learn about the latest developments in the industry.
Principal Media Partner
The organisers have very clear concept in their minds with offering an international standard display opportunity at prime location for business people combining together a number of vendors of wood panel and decorative surface industry. The exhibition will have display of almost all segments including plywood, veneer, laminates, wall papers, hardware, PVC, charcoal, highlighters, mosaic, etc. They are doing much effort with dedication, vision and handwork with their futuristic approach we are impressed and participating in the exhibition.
There are a number of advantages for participating in this exhibition as it is cost effective because we have not to built any display area, everything is arranged in rooms of a five star hotel. Secondly the location advantage is there as the venue is nearer to Airport and thirdly this exhibition coincides with ACE Tech which will support the visibility and the media publicity. As they have given contract for organising the exhibition to higher agencies which will surely bring a change in hospitality and give us better experience of exhibition.
This is an exhibition which can be classified as “Of the Industry, By the Industry & For the Industry.” We can exhibit the products and make our brand present amongst the thousands of dealers/ channel partners. ICE is unique because of its geographical advantage of a separate wing/ building in a 5 star hotel complex with a walking distance to the Domestic Airport. ICE is also very cost effective for the exhibitors.
The exhibitors at ICE will consist of various product profiles like Laminates, Veneers, Charcoal, PVC/Acrylic etc. along with some other unique Highlighters and other such products. Visitors can look forward to meet different suppliers of various products in the same complex & also gets to compare them immediately. This will save cost & time for sourcing the products. Exhibitors who are participating will also get an opportunity to develop a few new distributors/dealers in the territories which they
would have not explored earlier.
It is thus a win-win situation for all. Above all, participants will get more than value for money back to them. I would like to say the dealers of decorative panels industry is *Do not be stereo type.* Keep innovating your systems/ business/trend etc. & make a genuine effort to lift your business on a higher note.
This is an exhibition which focuses on B2B unlike many others which focus on B2C. Getting this opportunity to interact with targeted customers for our offering we are participating in ICE with many advantages as the venue of exhibition being at the prime location nearer to Airport for business people.
The people who are organising ICE are also having experience to organise such events. This exhibition saves our cost and time as other exhibitions require stall making and efforts to make arrangement for display that is actually not a small cost.
In this exhibition the number of rooms for display is more giving opportunity to those players who were not able to participate in the first edition. The visitors will get a better reception at the exhibition venue.
Our messages to dealers are, “If any one of them having exclusive range of products and are not able to participate in high paid exhibitions, must opt for this opportunity to get benefitted for business relations across the country. In any business relations there are some personalised meeting required for dealing with clients. The potential visitors will get this opportunity at ICE to the max unlike other exhibition such people has to suffer due to absence of privacy at open stall. It is an international trend now that trade exhibition is being conducted in hotels as the traders who visit already have information about products.
In a market that is permanently changing, businesses are looking for new opportunities to grow. The clients as well as the suppliers are searching for new ventures to bring efficiency and effectiveness to their business. They are looking for new markets and products to develop, saving cost and sales growth opportunities. India Coverings Expo (ICE) is a unique B2B concept, dedicated to the people in the interior surfacing industry, with the main scope of creating, maintaining and developing professional collaborations, and at the same time, of growing the businesses.
ICE focuses on setting up a secure environment with trusted partners. It is a perfect showcase for a business, it’s staff, it’s skills and it’s products. Business people should take advantage of this opportunity to make their presence in India Coverings Expo. Visitors will get to source new products from a targeted segment, meet new contacts and build network and learn about the latest trends in the surfacing industry.
This is an industry specific exhibition, one of the biggest as on today for our industry and one stop platform for dealers & distributors in India. The prime location for display will be an added advantage for the visitors as well as the company who are displaying in ICE (India Coverings Expo). My message for dealers/ distributors is that ‘the innovation is the key to success.’ Now it is much needed to have new products or designs at regular interval to cater to architects & designers. Competition is intense, so choose the right company & right people as only they can survive in this difficult period. It’s the consolidation period where small players would exit if they do not effort to improve with market needs